I invest because I’m curious. Markets have always fascinated me; whether it’s stocks, real estate, or any place where people exchange value. Finance became the natural way to explore that curiosity. I’ve studied it formally, read widely on the subject, and spent years watching how theory plays out in practice.
I don’t subscribe to the Efficient Market Hypothesis or to the traditional toolkit of financial metrics. Numbers are useful, but they rarely explain why real returns appear. What matters more is how you approach the market; how you think about strategy and how you see things others overlook.
That’s why I gravitate toward alternative data. Web traffic, social sentiment, even patterns in LinkedIn posts; anything that gives a different perspective can be valuable. If most people aren’t looking at it, I want to understand it. Just as important is understanding the business itself inside and out, because without that context, even the best data points don’t mean much.
I invest across many areas, though I know my strengths. I’m best at spotting growth opportunities and understanding new concepts early. That’s where my focus usually lies. If I write about oil or commodities, you might want to take it with a grain of salt. But when it comes to growth and change, that’s where I try to add value.
How I see the world
My view of the world; and the markets, has been shaped by a mix of upbringing, obsession, and hard-earned lessons.
I come from a long line of entrepreneurs and free thinkers. As a kid, I was obsessed with Steve Jobs. I wanted to understand everything about computers, tech, design, how things worked beneath the surface. That curiosity eventually led me to investing.
I read The Intelligent Investor at 15. I probably understood 10% of it. But I kept reading. Dozens of books turned into hundreds. Over time, I started building a mental map of how markets actually function.
The books that truly cracked my brain open were The Alchemy of Finance by Soros and The (Mis)Behavior of Markets by Mandelbrot. They challenged the conventional ideas of risk, prediction, and price behavior in a way that made immediate sense to me. Other books like The Outsiders and The Innovator’s Dilemma added structure and examples to the patterns I was seeing.
Armed with all that theory, I dove headfirst into the markets. And, at first, I crushed it. My first year I was up about 40%. I thought I was a genius.
Then I tried to “play it safe.” I rotated into commodities; mainly oil, thinking value and mean reversion would protect me. For a while it worked, but the broader market kept rallying while my portfolio stayed flat. I was confused. These were cheap stocks. Why weren’t they re-rating?
That period taught me my first real investing lesson: being good at understanding one sector doesn’t make you a market wizard. Cheap isn’t enough. Management matters. Investor demand matters. Macro matters.
Eventually, I came to terms with something important: I have no edge in traditional, commodity-heavy sectors that millions of others have studied and traded for decades. My edge is elsewhere.
So I went back to where I started winning; finding misunderstood, innovative businesses that don’t screen well on traditional metrics, but have real potential. That’s still what I do today.
Today
So now begins the next phase of my investing journey: documenting it.
I’ve been posting on X for years; sharing thoughts, tracking companies, and occasionally going deep into threads. But not everything makes it onto the timeline. And that’s a problem.
I want a place where I can lay out my thinking in full. A record I can return to months or years later to see how my views have evolved. Writing forces clarity. It also exposes contradictions; something the market does brutally if you don’t do it yourself first.
Some of my posts on X have gained traction, and I’ve found myself answering the same questions over and over. That’s inefficient. This Substack is my solution: a place to centralize everything I know and believe about markets, earnings, and specific stocks.
Right now, my highest-conviction name is Haypp Group. If you’re following Haypp; or just think the Efficient Market Hypothesis is nonsense; you’ll probably find value here.
Subscribe. Let’s see where this goes.