Introducing Stockread
I got tired of stock apps that only show charts. So I built Stockread.
I’ve been investing for a long time, diving deep into companies. Going through alt-data sources like LinkedIn, Glassdoor reviews, and web traffic. Mostly doing the work the hard way.
The problem with my own process is that time spent going deep is time away from discovery. On too many occasions, I’ve spent tens of hours researching a company only to find out that some key part of it doesn’t hold up. It can be management. Segmentation. Capital allocation. Any number of things.
The failure mode is always the same: I dig 90% of the way into a company before discovering the detail that kills the thesis.
Screeners don’t help. They filter on multiples, not on the things that actually matter, the semantic stuff. What the company does, how it does it, and whether the story holds together.
So I started building something that would remove this inefficiency from my process.
Introducing Stockread
The solution I came up with isn’t a screener. It’s a system that lets you understand all the key details of a company in about 10 minutes. I’ve been building and testing it for months, and it’s finally ready for wider adoption.
The app solves several problems, all grounded in my own struggles.
The main feature is reports built to be digested fast. Each one breaks down what the company actually does, what other people think of it, the bear thesis, the exact segmentation, and the rest of the things that normally take hours to piece together. The list goes on. Essentially, it’s a tool for killing blind spots before you commit time to a deeper dive.
I’ve made coverage for roughly 150,000 assets so far. Stocks, ETFs, funds, commodities, indexes.
Which brings me to the second feature: exploration. The app doesn’t just cut the time to understanding a business. It actively pushes you to look at sectors and companies outside your comfort zone.
A failure mode I see constantly is investors getting stuck on their favorite names and refusing to look elsewhere. Stockread has a few features built to fight this. The app gives you a daily sector tour, explaining different industries and surfacing stocks that fit the theme. There are also country-specific thematic reports that let you build an understanding of new markets. Say you’re interested in South Korea. You know very little about the market, but you have a wider thesis and want to find the right way to express the exposure. The thematic report walks you through the politics, the history, and suggests key names along the way.
All of this is aimed at cutting down the time investors spend clicking through websites, interrogating LLMs about details, Googling key executives, and finally landing on the bear thesis only to realize the stock isn’t for them.
My aim with Stockread is simple: let investors absorb 100x more information, and stop laziness from killing returns.
The problem
I launched Stockread about a month ago and have been shipping updates almost daily since. Speed, UI, coverage, all of it. The app already has a small base of loyal users. The problem is the feedback loop. Current users either think the app is perfect, or more likely, they're biased and don't have much to push back on. This is where I've started hitting the limits of improving the app alone. Stockread captures what I want it to be, but it might be missing things that other investors value. To make it genuinely great, I need input from a more diverse set of readers. And I figured, what better group than the readers of this blog. So if any of this resonates, I'd really appreciate your feedback: - What parts of the experience work? - What parts feel off or frustrating? - What's missing from the reports? - What would make you actually open it daily? The app is on the App Store, link below. Free to start, paid after heavier usage. I hope some of you recognize the pain this is trying to solve, and that the app helps you absorb more information and find better opportunities.
Screenshots below
Thank you for reading. It genuinely means a lot. I hope Stockread finds its way to some of you, and I'm grateful for any feedback, criticism, or ideas you send my way. Emil